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Regina Tuzzolino: Writing Samples and Web Content
Thank you for your interest in my copywriting, SEO content, and marketing services. My writing samples on this page reflect each client's distinct marketing goal, brand voice, and target audience.
Why LoginRadius Is the Best Akamai Identity Cloud (Janrain) Alternative
In January of 2019, Akamai acquired Janrain and rebranded their CIAM solution as “Identity Cloud,” a platform designed to improve security access controls and identity management. Before the purchase price was revealed, Forrester predicted it would be in the $250M–$275M range (based on an estimation of Janrain’s annual revenue). In reality, the sale price was $125M—roughly half of Forrester’s estimate. Since then, perhaps in response to the Janrain acquisition, customers have reached out to LoginRadius seeking a Janrain alternative. Here’s what they told us. Read more here...
PerfectLensWorld.com to launch i-Optex.
Hannu Rauma, Marketing Director for PerfectLensWorld, explains: "i-Optex is part of our continued commitment to delighting our customers and putting their needs first. We're certain that the convenience and value of i-Optex online prescriptions will make eye health more accessible to all."
Aside from saving customers money, our focus is making the transition to wearing contact lenses seamless. That's why we've made ordering online easy, with i-Optex, or any valid prescription. From there, we pick, pack, and ship your contact lenses right to your doorstep. Customers also appreciate our new Free Returns policy and our friendly Customer Success Agents. Read more here...
Videos and Instructional Copy:
How to set up event booking with WordPress in 6 steps
Have you ever wanted to create an online store or event booking calendar in WordPress but didn’t know where to start? Do you want to know the best way to manage online events and an eCommerce website? If so, this guide is for you. You’ll learn step by step how to use The Events Calendar Pro and Event Tickets for online scheduling and event booking with WordPress. In addition, I’ll show you how to set up WooCommerce with Event Tickets Plus so you can sell products, too.
The best part? It’s fast and easy—no coding required. Read more here...
Be Instagrammable! 10 Travel Eye Care Tips to Look Better in Photos
Ah, Summertime! It brings all the photo ops. But you can’t look your best (let alone, be Instagrammable) with red, puffy eyes. Want to know how to fix that? We all do!
That’s why we made this travel eye care blog. In it, you’ll find easy beauty tricks to prevent puffy, red eyes so your photos are truly Instagrammable. Especially important if you’ve got a hot trip to Vegas planned, am I right?
Traveling for work or play can take its toll on your eyes. In no time, that dry, recirculated air in planes and hotels induce red, puffy eyes. If your photos look “tired” no matter how great you feel, we want to change that. Here, you’ll find easy beauty tips to look better in photos. Because these days, with so much social sharing for work and play, it pays to be Instagrammable! Read more here...
SaaS Marketing Blog:
SEO Tips 2017: How to Rank Higher on Google Search
Step #4: Engagement Leads to Commitment
Another one of Google’s Top Ranking Factors is Dwell Time. What’s that?
Think of it this way: Just like real life, your website must not only attract a reader, it must keep them around. That’s why, as with all relationships, remember that…
Nothing pushes people away faster than trickery.
So it should come as no surprise that SEO trickery is something Google penalizes.
If you’re suddenly feeling guilty, fear not. Here are easy ways to correct the most common mistakes.
- Keyword stuffing. Don’t. Just don’t. Choose only a few words for any given subject. Here’s a free keyword search site to help you do just that. (For more info on relative keywords, refer to Step #3.)
- Ad-centric, affiliate-centric sites with duplicate or computer generated content. If you’re monetizing your site with random or hidden affiliates and your ads are “above the fold”, go back to Step #5. Your brand should always provide helpful, relevant content, first and foremost.
- EMD or Exact Match Domains. Google hates EMDs, so think twice about a domain name like “BestWebsites4Cheap.com”, okay? Here’s a site that lists EMD Best Practices. Read more here...
Timely On-Brand Articles:
Finding the Best Stock Photos for Diversity Marketing
Whether you’re a home-spun blogger or big marketing agency, you share a common goal: finding the best high-resolution stock photos for your work. And now that diversity marketing is finally the norm, not the exception, you should be sourcing inclusive imagery. Here's where to look.
In these 4 sources, you'll find diverse global people in a variety of settings, for any marketing angle. Most shots are composed perfectly for banner ad text. And many are free or just as affordable as Shutterstock. What's wrong with just using Shutterstock, you ask...? Read more here...
Timely On-Brand Articles:
Ending Human Trafficking
Tools for Awareness, Prevention, and Empowerment
Please note: While this blog is a proactive call-to-action and does not give disturbing details, be advised that the subject matter may not be suitable for everyone. Read more here...
More Writing Samples
I designed this website and wrote the copy for it to demonstrate how I integrate text with web design. For more examples of my copywriting and brand development projects, please visit my portfolio page.
Thanks for reading and I hope to hear from you soon.
— Regina Tuzzolino —
Copywriter and Content Creator