Posts Tagged ‘brand storytelling’

The Brand as a Hero’s Journey: Build Customer Loyalty with Authentic Brand Storytelling

Did you know that authentic brand storytelling is more effective than SEO tricks? In fact, research shows that a brand’s mission and backstory motivate consumers more than advertisements. Millennials, in particular, often turn to social media, website About pages, or blogs to see if you’re “legit”. How can you build customer loyalty if your brand sounds generic? To create…

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