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Copywriting and Brand Development
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Copywriting + Branding
RECENT PROJECTS
Guest Blogs: How-To Guides + Videos
About This Project:
As a WordPress user, I'm often asked to create technical copy and how-to videos for clients. For GoDaddy.com, I created videos and a step-by-step guide to building e-commerce stores and event booking calendars.
Ad Campaign: Art Direction + Copy
Tru-Lens
About This Project:
This Tru-Lens 3-poster ad campaign was seen on several Canadian campuses. My goal was to introduce contact lenses to this demographic via relatable meme taglines and subject matter. For visual impact on small posters, I chose a bold, minimal palette and colour blocking.
Brand Development: Marketing + Content
About This Project:
For the company PerfectLens, I created a new referral program's name, taglines, and instructional copy. In addition, I wrote UX copy for landing pages and audited the UX/UI to improve the registration process. I also selected photos for campaigns, wrote promotional newsletters, ad copy, and blogs. Due to its success, I was later asked to create 3 more referral programs for the parent company.
Web Content: Brand Slogans + Web Copy
About This Project:
Web Developers and Design Agencies come to me for SEO Copywriting that "custom-fits" their designs. For this UK client, I interviewed the designer to pinpoint the brand's voice and core message. Then I crafted concise, keyword-rich Web Content that flows naturally and logically within the website's design.
E-Commerce: Web Design + Copy Edits
Flower Therapy Nite
About This Project:
For this celebrated author and event planner, I created a website featuring an online booking calendar, e-commerce ticket purchasing, and automated email campaigns. Plus, as a designer, and web developer, I advised on photo composition before the shoot, which saved my client time and money. In addition, I wrote brand taglines, product descriptions, and optimized photos and copy for SEO.
Guest Blogs: Instructional Copy
About This Project:
For this tech company's blog, I was asked to write instructional copy using a conversational and humorous tone. I kept the cadence brisk while providing timely information about SEO and website optimization.
Web Content: Web Design + SEO Copywriting
NTGvisioncare.com
About This Project:
For this client's first website, she needed a full Web Content Package on a budget. Pagebreak designed her responsive website with optimized photos and included original Web Copy, taglines, and Yoast SEO.
Website Makeover: Web Content + Design + Copy
SomaticPsyche.com
Slide to View Before/After
About This Project:
Originally, somaticpsyche.com had jarring colours and lacked a user-friendly hierarchy. For this Website Makeover, I designed a soothing, minimal layout and wrote uplifting copy and blog posts in keeping with the brand's message. In addition, I provided photos that showcase integrity, inclusivity, hope, and healing.