PAGEBREAK

Convert your audience with content that clicks.

PAGEBREAK

Content that clicks.

Conversion copy, SEO content, UX copy, and design direction for software and e-commerce companies.

PROJECT DETAILS

Web Copy: Product Marketing

LoginRadius

Example of web copy design integration for website UX.

About this project:

As a copywriter with a design background, I specialize in concise UX copy and design direction. For this software company, I led the concept, typography, and layout for this product marketing web page.

UX/UI: Design and Copy

LoginRadius

Ux and UI design and copy, landing page HubSpot

About this project:

I was the UI and UX copywriter and designer for this HubSpot landing page and inline "thank you" message. As a conceptual copywriter, I considered the audience's desire to be heard, so I added an optional field called "Ask the host." This type of attendee participation can also create buzz on social media by promoting discussion and sharing.

Social Media: Campaign Strategy

PerfectLens/LMG

Facebook contest as part of a multichannel marketing social media campaign.

About this project:

This loyalty program strategy included multichannel marketing (email, social media, blogs) that I ideated and wrote. Each month, viewers could win a prize by joining our referral program, using our hashtags, and sharing our posts. This strategy tripled customer engagement by giving the brand a fresh, new voice.

Short Copy: Text-Design Integration

T-Squared

Concise Web Copy for UX and Readability

About this project:

For these video "quotes", I distilled lengthy, detailed testimonials into concise, impactful copy. I also created the brand's tone of voice, value propositions, and UX copy on the website's CTAs and banners.

Short Copy: Text-Design Integration

LoginRadius

Conversion copy on infographic about CCPA compliance.

About this project:

For this SaaS company, I improved the readability and visual impact of white papers, infographics, ads, and web copy by writing short copy and advising designers on typography and text-design alignment.

Printed Ads: Design Direction + Copy

Art Direction and copywriting on printed Ads, using a meme concept.

About this project:

I directed the design and wrote the copy for this 3-poster ad campaign that I ideated. For visual impact, I chose a bold, minimal palette and used meme titles to suit the college campus audience.

Marketing: Conversion Copy

LoginRadius

Image of an SaaS company landing page conversion copy for an ad campaign.

(Top) Landing Page + (Bottom) Google Ads

conversion copy ad showing passwordless login

About this project:

For this multichannel marketing campaign, I wrote conversion copy and directed design for an Unbounce landing page and Google ads. In addition, I wrote email copy and social media ads, edited a related WordPress blog, and optimized it for SEO.

Web Pages: Concepts + Copy

LensPure

Art Direction on web banner showing puppy and football for puppy bowl.

About this project:

I conceptualized, wrote conversion copy, and directed the design for this successful Puppy Bowl/Super Bowl digital ad campaign. 

Conversion Copy: Ads + Promos

Tru-Lens

Healthy Women smiling in promotion for Women's Day Sale
Concept and Copywriting

About this project:

To promote this Women's Day sale, I chose self-care as a theme to link health with empowerment. I conceptualized the messaging, wrote the conversion copy, and advised on typography and colour.

SEO Content: Taglines + Web Copy

Pagebreak: Website Brand Copywriting

About this project:

Web developers and design agencies come to me for SEO copywriting that fits their designs. For this UK client, I crafted concise, SEO web content that flows naturally and conveys the value proposition.

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