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Convert your audience with content that clicks.
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Content that clicks.
Conversion copy, SEO content, UX copy, and design direction for software and e-commerce companies.
PROJECT DETAILS
UX Copy: User Console
Amazon Web Services (AWS)
About this project:
I was the sole UX writer for the Nimble Studio console, an interface for creating and managing a cloud studio in AWS. From August 2020-August 2021, I wrote microcontent, help panel content, and clear, concise user steps. I also created style guidelines and worked closely with designers and engineers to solve customer pain points.
Content Design: Landing Page
LoginRadius
About this project:
As a copywriter with a design background, I specialize in concise UX copy and design direction. For this software company, I led the concept, typography, and layout for this product marketing web page.
UI Text: Command Line Interface (CLI)
StudioBuilder for Amazon Nimble Studio
About this project:
I created the StudioBuilder name and wrote UI text for its command line interface (CLI). Amazon Nimble Studio customers use StudioBuilder to build cloud studios on the Amazon Web Services (AWS) platform.
Social Media: Campaign Strategy
PerfectLens/LMG
About this project:
This loyalty program strategy included multichannel marketing (email, social media, blogs) that I ideated and wrote. Each month, viewers could win a prize by joining our referral program, using our hashtags, and sharing our posts. This strategy tripled customer engagement by giving the brand a fresh, new voice.
Short Copy: Text-Design Integration
T-Squared
About this project:
For these video "quotes", I distilled lengthy, detailed testimonials into concise, impactful copy. I also created the brand's tone of voice, value propositions, and UX copy on the website's CTAs and banners.
Internal Programs: On-page SEO
Amazon Web Services (AWS)
About this project:
I created internal learning content about improving SEO and usability for AWS Docs. As an editor, I also "makeover" docs. Various search results for this SEO makeover page rank it as a Google featured snippet, rich snippet, and the #1 spot.
Printed Ads: Design Direction + Copy
About this project:
I directed the design and wrote the copy for this 3-poster ad campaign that I ideated. For visual impact, I chose a bold, minimal palette and used meme titles to suit the college campus audience.
Marketing: Conversion Copy
LoginRadius
(Top) Landing Page + (Bottom) Google Ads
About this project:
For this multichannel marketing campaign, I wrote conversion copy and directed design for an Unbounce landing page and Google ads. In addition, I wrote email copy and social media ads, edited a related WordPress blog, and optimized it for SEO.
Web Pages: Concepts + Copy
LensPure
About this project:
I conceptualized, wrote conversion copy, and directed the design for this successful Puppy Bowl/Super Bowl digital ad campaign.
Conversion Copy: Ads + Promos
Tru-Lens
About this project:
To promote this Women's Day sale, I chose self-care as a theme to link health with empowerment. I conceptualized the messaging, wrote the conversion copy, and advised on typography and colour.
SEO Content: Taglines + Web Copy
About this project:
Web developers and design agencies come to me for SEO copywriting that fits their designs. For this UK client, I crafted concise, SEO web content that flows naturally and conveys the value proposition.