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Convert your audience with content that clicks.
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Content that clicks.
Conversion copy, SEO content, UX copy, and design direction for software and ecommerce companies.
PROJECT DETAILS
Web Copy: Product Marketing
LoginRadius
About this project:
As a copywriter with a design background, I specialize in concise UX copy and design direction. For this software company, I led the concept, typography, and layout for this product marketing web page.
Short Copy: Text-Design Alignment
LoginRadius
About this project:
For this SaaS company, I improved the readability and visual impact of white papers, infographics, ads, and web copy by writing short copy and advising designers on typography and text-design integration.
Printed Ads: Design Direction + Copy
About this project:
I directed the design and wrote the copy for this 3-poster ad campaign that I ideated. For visual impact, I chose a bold, minimal palette and used meme titles to suit the college campus audience.
Marketing: Conversion Copy
LoginRadius
About this project:
For this multichannel marketing campaign, I wrote conversion copy and directed design for Google ads, landing pages, email, social media ads, blogs, and related collateral.
Web Pages: Concepts + Copy
LensPure
About this project:
I conceptualized, wrote conversion copy, and directed the design for this successful Puppy Bowl/Super Bowl digital ad campaign.
Conversion Copy: Ads + Promos
Tru-Lens
About this project:
To promote this Women's Day sale, I chose self-care as a theme to link health with empowerment. I conceptualized the messaging, wrote the conversion copy, and advised on typography and colour.
UX/UI Copy: Auto-Emails
About this project:
For LM Global's loyalty programs, I analyzed their automatic emails to streamline the user experience. Using a friendly tone, I wrote UX copy that told customers what they needed to know quickly and clearly. I also created user-friendly how-to videos.
SEO Content: Taglines + Web Copy
About this project:
Web developers and design agencies come to me for SEO copywriting that fits their designs. For this UK client, I crafted concise, SEO web content that flows naturally and conveys the value proposition.