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Copywriting and Brand Development
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Copywriting + Branding
RECENT PROJECTS
Guest Blogs: How-To Guides + Videos
About This Project:
As a WordPress user, I'm often asked to create technical copy and how-to videos for clients. For GoDaddy.com, I created videos and a step-by-step guide to building e-commerce stores and event booking calendars.
Ad Campaigns: Art Direction + Copy
About This Project:
I conceptualized and directed the design of this 3-poster ad campaign for several Canadian campuses. For visual impact on small posters, I chose a bold, minimal palette and used relatable, humorous meme titles.
Brand Development: Marketing + Content
About This Project:
For the e-tailer Tru-Lens, I created the brand name and taglines for their new referral program, Tru-Rewards. I also conceptualized promotions for social media and wrote press releases and web copy.
Brand Development: Marketing + Content
About This Project:
For the company PerfectLens, I created a new referral program's name, taglines, and instructional copy. In addition, I wrote UX copy for landing pages and audited the UX/UI to improve the registration process. I also selected photos for campaigns, wrote promotional newsletters, ad copy, and blogs. Due to its success, I was later asked to create 3 more referral programs for the parent company.
Web Content: Brand Slogans + Web Copy
About This Project:
Web Developers and Design Agencies come to me for SEO Copywriting that "custom-fits" their designs. For this UK client, I interviewed the designer to pinpoint the brand's voice and core message. Then I crafted concise, keyword-rich Web Content that flows naturally and logically within the website's design.
E-Commerce: Web Design + Copy Edits
Flower Therapy Nite
About This Project:
For this celebrated author and event planner, I created a website featuring an online booking calendar, e-commerce ticket purchasing, and automated email campaigns. Plus, as a designer, and web developer, I advised on photo composition before the shoot, which saved my client time and money. In addition, I wrote brand taglines, product descriptions, and optimized photos and copy for SEO.
Guest Blogs: Instructional Copy
About This Project:
For this tech company's blog, I was asked to write instructional copy using a conversational and humorous tone. I kept the cadence brisk while providing timely information about SEO and website optimization.
Web Content: Web Design + SEO Copywriting
NTGvisioncare.com
About This Project:
For this client's first website, she needed a full Web Content Package on a budget. Pagebreak designed her responsive website with optimized photos and included original Web Copy, taglines, and Yoast SEO.