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Convert your audience with content that clicks.

PAGEBREAK

Content that clicks.

Conversion copy, SEO content, UX copy, and design direction for software and ecommerce companies.

PROJECT DETAILS

Web Copy: Product Marketing

LoginRadius

Example of web copy design integration for website UX.

About this project:

As a copywriter with a design background, I specialize in concise UX copy and design direction. For this software company, I led the concept, typography, and layout for this product marketing web page.

Short Copy: Text-Design Alignment

LoginRadius

Conversion copy on infographic about CCPA compliance.

About this project:

For this SaaS company, I improved the readability and visual impact of white papers, infographics, ads, and web copy by writing short copy and advising designers on typography and text-design integration.

Printed Ads: Design Direction + Copy

Art Direction and copywriting on printed Ads, using a meme concept.

About this project:

I directed the design and wrote the copy for this 3-poster ad campaign that I ideated. For visual impact, I chose a bold, minimal palette and used meme titles to suit the college campus audience.

Marketing: Conversion Copy

LoginRadius

Image of an SaaS company landing page conversion copy for an ad campaign.
conversion copy ad showing passwordless login

About this project:

For this multichannel marketing campaign, I wrote conversion copy and directed design for Google ads, landing pages, email, social media ads, blogs, and related collateral. 

Web Pages: Concepts + Copy

LensPure

Art Direction on web banner showing puppy and football for puppy bowl.

About this project:

I conceptualized, wrote conversion copy, and directed the design for this successful Puppy Bowl/Super Bowl digital ad campaign. 

Conversion Copy: Ads + Promos

Tru-Lens

Healthy Women smiling in promotion for Women's Day Sale
Concept and Copywriting

About this project:

To promote this Women's Day sale, I chose self-care as a theme to link health with empowerment. I conceptualized the messaging, wrote the conversion copy, and advised on typography and colour.

UX/UI Copy: Auto-Emails

UX Copy in automatic emails for a loyalty program.

About this project:

For LM Global's loyalty programs, I analyzed their automatic emails to streamline the user experience. Using a friendly tone, I wrote UX copy that told customers what they needed to know quickly and clearly. I also created user-friendly how-to videos.

SEO Content: Taglines + Web Copy

Pagebreak: Website Brand Copywriting

About this project:

Web developers and design agencies come to me for SEO copywriting that fits their designs. For this UK client, I crafted concise, SEO web content that flows naturally and conveys the value proposition.

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