Convert your audience with content that clicks.


Content that clicks.

Conversion copy, SEO content, UX copy, and design direction for software and e-commerce companies.


UX Copy: User Console

Amazon Web Services (AWS)

Amazon Nimble Studio console landing page welcome.

About this project:

I was the sole UX writer for the Nimble Studio console, an interface for creating and managing a cloud studio in AWS. From August 2020-August 2021, I wrote microcontent, help panel content, and clear, concise user steps. I also created style guidelines and worked closely with designers and engineers to solve customer pain points.

Content Design: Landing Page


Web copy, content design, UX copy, SaaS.

About this project:

As a copywriter with a design background, I specialize in concise UX copy and design direction. For this software company, I led the concept, typography, and layout for this product marketing web page.

UI Text: Command Line Interface (CLI)

StudioBuilder for Amazon Nimble Studio

Amazon Nimble Studio: StudioBuilder Command Line Interface for a cloud studio.

About this project:

I created the StudioBuilder name and wrote UI text for its command line interface (CLI). Amazon Nimble Studio customers use StudioBuilder to build cloud studios on the Amazon Web Services (AWS) platform. 

Social Media: Campaign Strategy


Facebook contest, social media campaign.

About this project:

This loyalty program strategy included multichannel marketing (email, social media, blogs) that I ideated and wrote. Each month, viewers could win a prize by joining our referral program, using our hashtags, and sharing our posts. This strategy tripled customer engagement by giving the brand a fresh, new voice.

Short Copy: Text-Design Integration


Concise web copy, UX, content design.

About this project:

For these video "quotes", I distilled lengthy, detailed testimonials into concise, impactful copy. I also created the brand's tone of voice, value propositions, and UX copy on the website's CTAs and banners.

Internal Programs: On-page SEO

Amazon Web Services (AWS)

Search result (SERPs) after S.E.O. shows top featured snippet.

About this project:

I created internal learning content about improving SEO and usability for AWS Docs. As an editor, I also "makeover" docs. Various search results for this SEO makeover page rank it as a Google featured snippet, rich snippet, and the #1 spot.

Printed Ads: Design Direction + Copy

Art Direction and copywriting on printed Ads, using a meme concept.

About this project:

I directed the design and wrote the copy for this 3-poster ad campaign that I ideated. For visual impact, I chose a bold, minimal palette and used meme titles to suit the college campus audience.

Marketing: Conversion Copy


Conversion Copy for SaaS Company.

(Top) Landing Page + (Bottom) Google Ads

Conversion copy ad about passwordless login,

About this project:

For this multichannel marketing campaign, I wrote conversion copy and directed design for an Unbounce landing page and Google ads. In addition, I wrote email copy and social media ads, edited a related WordPress blog, and optimized it for SEO.

Web Pages: Concepts + Copy


Art Direction on web banner showing puppy and football for puppy bowl.

About this project:

I conceptualized, wrote conversion copy, and directed the design for this successful Puppy Bowl/Super Bowl digital ad campaign. 

Conversion Copy: Ads + Promos


Healthy, diverse women smiling for Women's Day promotional.
Concept and Copywriting

About this project:

To promote this Women's Day sale, I chose self-care as a theme to link health with empowerment. I conceptualized the messaging, wrote the conversion copy, and advised on typography and colour.

SEO Content: Taglines + Web Copy

Web Copy and Taglines for web designer.

About this project:

Web developers and design agencies come to me for SEO copywriting that fits their designs. For this UK client, I crafted concise, SEO web content that flows naturally and conveys the value proposition.

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