Pagebreak portfolio
Recent projects: Content design and copywriting
Pagebreak
SEO content
Conversion copy, SEO content, UX copy, and design direction for software and e-commerce companies.
User interfaces
UX copy: User console
Amazon Web Services (AWS)
About this project:
I was the sole UX writer for the Nimble Studio console, an interface for creating and managing a cloud studio in AWS. From August 2020-August 2021, I wrote microcontent, help panel content, and clear, concise user steps. I also created style guidelines and worked closely with designers and engineers to solve customer pain points.
Content design: Landing page
LoginRadius
About this project:
As a copywriter with a design background, I specialize in concise UX copy and design direction. For this software company, I led the concept, typography, and layout for this product marketing web page.
Social media: Campaign strategy
PerfectLens/LMG
About this project:
This loyalty program strategy included multichannel marketing (email, social media, blogs) that I ideated and wrote. Each month, viewers could win a prize by joining our referral program, using our hashtags, and sharing our posts. This strategy tripled customer engagement by giving the brand a fresh, new voice.
UX copy: Text-design integration
T-Squared
About this project:
For these video "quotes", I distilled lengthy, detailed testimonials into concise, impactful UX copy. I also created the brand's tone of voice, value propositions, and UX copy on the website's CTAs and banners.
Instructional design: On-page SEO
Amazon Web Services (AWS)
About this project:
I created internal learning content about improving SEO and usability for AWS Docs. As an editor, I also "makeover" docs. Various search results for this SEO makeover page rank it as a Google featured snippet, rich snippet, and the #1 spot.
Printed ads: Design direction + copy
About this project:
I directed the design and wrote the copy for this 3-poster ad campaign that I ideated. For visual impact, I chose a bold, minimal palette and used meme titles to suit the college campus audience.
Marketing: Conversion copy
LoginRadius
(Top) Landing page + (Bottom) Google ads
About this project:
For this multichannel marketing campaign, I wrote conversion copy and directed design for an Unbounce landing page and Google ads. In addition, I wrote email copy and social media ads, edited a related WordPress blog, and optimized it for SEO.
Content design: Concept + UX writing
LensPure
About this project:
I conceptualized, wrote conversion copy, and directed the design for this successful Puppy Bowl/Super Bowl digital ad campaign.
Conversion copy: Ads + promos
Tru-Lens
About this project:
To promote this Women's Day sale, I chose self-care as a theme to link health with empowerment. I conceptualized the messaging, wrote the conversion copy, and advised on typography and colour.
SEO content: Taglines + web copy
About this project:
Web developers and design agencies come to me for SEO copywriting that fits their designs. For this UK client, I crafted concise, SEO web content that flows naturally and conveys the value proposition.