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Convert your audience with content that clicks.
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Content that clicks.
Conversion copy, SEO content, UX copy, and design direction for software and e-commerce companies.
PROJECT DETAILS
Web Copy: Product Marketing
LoginRadius
About this project:
As a copywriter with a design background, I specialize in concise UX copy and design direction. For this software company, I led the concept, typography, and layout for this product marketing web page.
UX/UI: Design and Copy
LoginRadius
About this project:
I was the UI and UX copywriter and designer for this HubSpot landing page and inline "thank you" message. As a conceptual copywriter, I considered the audience's desire to be heard, so I added an optional field called "Ask the host." This type of attendee participation can also create buzz on social media by promoting discussion and sharing.
Social Media: Campaign Strategy
PerfectLens/LMG
About this project:
This loyalty program strategy included multichannel marketing (email, social media, blogs) that I ideated and wrote. Each month, viewers could win a prize by joining our referral program, using our hashtags, and sharing our posts. This strategy tripled customer engagement by giving the brand a fresh, new voice.
Short Copy: Text-Design Integration
T-Squared
About this project:
For these video "quotes", I distilled lengthy, detailed testimonials into concise, impactful copy. I also created the brand's tone of voice, value propositions, and UX copy on the website's CTAs and banners.
Short Copy: Text-Design Integration
LoginRadius
About this project:
For this SaaS company, I improved the readability and visual impact of white papers, infographics, ads, and web copy by writing short copy and advising designers on typography and text-design alignment.
Printed Ads: Design Direction + Copy
About this project:
I directed the design and wrote the copy for this 3-poster ad campaign that I ideated. For visual impact, I chose a bold, minimal palette and used meme titles to suit the college campus audience.
Marketing: Conversion Copy
LoginRadius
(Top) Landing Page + (Bottom) Google Ads
About this project:
For this multichannel marketing campaign, I wrote conversion copy and directed design for an Unbounce landing page and Google ads. In addition, I wrote email copy and social media ads, edited a related WordPress blog, and optimized it for SEO.
Web Pages: Concepts + Copy
LensPure
About this project:
I conceptualized, wrote conversion copy, and directed the design for this successful Puppy Bowl/Super Bowl digital ad campaign.
Conversion Copy: Ads + Promos
Tru-Lens
About this project:
To promote this Women's Day sale, I chose self-care as a theme to link health with empowerment. I conceptualized the messaging, wrote the conversion copy, and advised on typography and colour.
SEO Content: Taglines + Web Copy
About this project:
Web developers and design agencies come to me for SEO copywriting that fits their designs. For this UK client, I crafted concise, SEO web content that flows naturally and conveys the value proposition.