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Convert your audience with content that clicks.
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Content that clicks.
Conversion copy, SEO web content, and design direction for e-commerce, SaaS companies, and more.
PROJECT DETAILS
Short Copy: Text-Design Alignment
LoginRadius
About this project:
As a copywriter with a design background, I often advise designers on text-design alignment and visual messaging. For this SaaS company, I improved the readability and visual impact of white papers, infographics, ads, and web copy.
Campaigns: Conversion Copy
LoginRadius
About this project:
For this multichannel campaign, I wrote conversion copy and directed design for Google ads, landing pages, email marketing, social media ads, blogs, and related collateral.
Printed Ads: Design Direction + Copy
About this project:
I directed the design and wrote the copy for this 3-poster ad campaign that I ideated. For visual impact, I chose a bold, minimal palette and used meme titles to suit the college campus audience.
Guest Blogs: How-To Guides + Videos
About this project:
For GoDaddy.com, I created videos and wrote step-by-step guides for various WordPress software plugins. I also used relevant, searchable keywords for richer SEO web content.
Web Pages: Concepts + Conversion Copy
LensPure
About this project:
I conceptualized, wrote conversion copy, and directed the design for this successful Puppy Bowl/Super Bowl digital ad campaign.
Branding: Direction + Development
About this project:
For this new referral program, I created the brand name, taglines, instructional copy, UX copy, and automated emails. I also wrote promotional blogs and ad copy. Due to its success, I was asked to develop 3 more referral programs.
Conversion Copy: Ads + Promos
Tru-Lens
About this project:
To promote this Women's Day sale, I chose self-care as a theme to link health with empowerment. I conceptualized the messaging, wrote the conversion copy, and advised on typography and colour.
Content Marketing: Authoritative Articles
About this project:
For this SaaS company, I was asked to write instructional copy using a conversational and humorous tone. I kept the cadence brisk while providing timely information about SEO tips for website optimization.
Web Content: Brand Slogans + Web Copy
About this project:
Web developers and design agencies come to me for SEO copywriting that fits their designs. For this UK client, I crafted concise, SEO web content that flows naturally and conveys the value proposition.