Brand Storytelling

Diversity Marketing: The Best Stock Photos for Inclusive Imagery

best stock photography: diverse, global people

Whether you’re a blogger or marketing agency, you share one common goal: finding the best stock photos. And now that diversity marketing is finally the norm, not the exception, you need website-ready inclusive imagery. Well, look no further. In this royalty-free photography list, you’ll find photos of diverse people in stunning settings. Some of the sites…

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The Brand as a Hero’s Journey: Build Customer Loyalty with Authentic Brand Storytelling

Did you know that authentic brand storytelling is more effective than SEO tricks? In fact, research shows that a brand’s mission and backstory motivate consumers more than advertisements. Millennials, in particular, often turn to social media, website About pages, or blogs to see if you’re “legit”. How can you build customer loyalty if your brand sounds generic? To create…

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